Axis Communications - CCTV Video Analytics

People Counter

AXIS People Counter and AXIS 3D People Counter - critical data to optimize performance

People counting improves store operations and customer service by not only counting the number of persons entering a store, but also by providing crucial data to evaluate merchandising and marketing efforts as well as adjusting daily operations to enhance optimal customer experience. The system is installed as part of the IP network, making relevant information accessible from anywhere at any time.
For an entertainment venue, convention center, high street retail shops, and shopping malls, occupancy is an indicator of the revenue opportunity. For transportation centers and healthcare centers, it is a measure of demand and important for service planning, and in all public spaces, the maximum occupancy is stipulated.

Ocupancy Tracker

TrueView Occupancy®

TrueView Occupancy® integrates people counting technology into estimating building occupancy levels. Enabling you to get actionable analytics about a physical locations' occupancy and utilization – it is growing in importance towards understanding the flow of people within a building, as well as occupancy and other facility trends.
For an entertainment venue, convention center, high street retail shops, and shopping malls, occupancy is an indicator of the revenue opportunity. For transportation centers and healthcare centers, it is a measure of demand and important for service planning, and in all public spaces, the maximum occupancy is stipulated.

Estimate of average visit time leads to improved accuracy

Traditionally, occupancy levels in a given space are estimated by the amount of IN passages minus the amount of OUT passages. Considering that no people counting solution is 100 % accurate, any missed counts or double counts will be accumulated throughout the day. This has a small effect on visitor reporting, but may result in a potentially large discrepancy when calculating occupancy.

TrueView Occupancy®, is built upon the famed TrueView People Counter®, uses a patent pending counting algorithm that has been developed to continuously analyse behaviour of visitors, and calculate an average visit time. The average visit time is then used to filter away counting errors accumulating throughout the day. The output of the application is an estimated occupancy and average visit time at any given time.

Fully embedded

TrueView Occupancy®, is an automated stand-alone, two way occupancy system for ceiling mounted cameras that is powered by Cognimatics’ leading patent pending. image processing software. Units covering a perimeter, counts in real time how many persons are inside the perimeter, like for example a building. Occupancy levels can be sent directly to an auxiliary display.

If occupancy exceeds a user defined threshold a unit can be set to immediately send an E-mail, SMS, or play a sound file, etc. Read more about location scenarios for TrueView Occupancy® in the document named location scenarios.

Entry Tracker

TrueView One Way®

If there are desired entrance and exit points at your location TrueView One Way® can help keep the desired paths. TrueView One Way® is built upon the famed TrueView People Counter®. TrueView One Way® and runs fully embedded in standard ceiling mounted network cameras. The application automatically counts in real time the number of people passing under the camera and in what direction. It also gives you the possibility to trigger an alarm if a person is passing in the undesired direction.

Case scenario

•Notify the customer that he/she is walking in the wrong direction via an audio output directly from the camera.
•Notify a security guard via email or SMS that a person is walking in the wrong direction.
•Close entrance gates if a person is walking out of a store in the wrong direction.
•Notify the store personnel via blinker or a sound siren that a person is walking out of the store via the entrance path.

Fully embedded

TrueView One Way® is a stand-alone people counting and direction detection application embedded directly in standard network cameras. All counting is done directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting and direction detection. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.

Queue Analytics

TrueView Queue®

Decrease service wait time and improve in-store customer experience by matching store personnel with customer traffic

TrueView Queue® is developed especially for queue measurement and analysis. It is also the perfect tool for analyzing other areas of interest in the store as Hot Spots (see below). TrueView Queue® detects queues at for example check out and ticketing that exceed thresholds prompting additional allocation of staff. TrueView Queue® provides retailers with real time actionable insights to enhance the shopper experience without having to rely on manual input. TrueView Queue® also provides possibilities to analyse for how long time queue has been present and how queue time has fluctuated over the cause of the day – giving the possibility to compare store locations and improve staff planning.

Queue measurement

Queue management is an increasingly important issue for retailers across the globe for good reasons: getting till staffing wrong results in lengthy queues, creates a poor image of store operations and can harm potential sales. TrueView Queue® provides average number of people in queue and information about the length of the queue (low, mid or high). The flexibility for the individual retailer is great as the application allows for queue settings to be adopted according to store policy and desired service level.

Hot spots

When setting up TrueView Queue® one defines interest regions/queue areas, which can actually be applied at other places in the store – hot spots for example for instore A/B testing. Useful if one wants to know and analyse how many people have been standing at specific shop areas, e.g. digital advertising points, measure campaigns, traffic trends in the store. This can then be presented as quantifiable data to analyse over time.

Fully embedded

TrueView Queue® offers a cost efficient, scalable, and easy-to-install tool for queue management. It is a powerful stand-alone application embedded directly in standard IP cameras. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.

Demographics

TrueView Demographics®

The TrueView Demographics® application constantly detects and analyses the faces of location foot traffic, and accurately displays the gender of your customers and their approximate age range. Count customers at the door with TrueView People Counter® and detect their age and gender with TrueView Demographics® .

Demographics analysis

Demographics analysis is an increasingly important issue for retailers. The information captured about store footfall and demographics can be used to optimize the merchandise and marketing strategy. Shop owners can compare demographics data against point of sale (POS) transactions to understand customer conversion, run reports over time, and trigger or change advertisements using digital signage based on age or gender.

Fully embedded

TrueView Demographics® offers a cost efficient, scalable, and easy-to-install tool for demographic analysis. It is a powerful stand-alone application embedded directly in standard IP cameras. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.

Random Inspection Check

TrueView Random Inspection®

Help mitigate internal theft

According to the US National Retail Security Survey, employee theft is the major component of retail shrinkage. Even if internal theft results in billions of dollars in losses each year, it is globally an area in loss prevention that typically does not receive as much monitoring as customer theft. Research studies show that the best strategy for retailers to reduce employee theft is to work systematically with internal staff inspections.

Select without bias

The TrueView Random Inspection® application detects in real-time when someone is leaving the premises, and randomly determines if the person should be scheduled for inspection or not. The selection of individuals to be inspected is completely done at random, eliminating any bias in a delicate situation which in turn reduces employee discomfort.

Fully embedded

TrueView Random Inspection® offers a cost efficient, scalable, and easy-to-install tool for performing random inspections. It is a powerful stand-alone application, embedded directly in standard IP cameras. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.

Entry Counter

TrueView Tailgating®

TrueView Tailgating® helps overcome the fact that most automated access control systems do not control how many people enter the building when an access card is used, as is the case at many membership clubs, gyms, libraries, study areas, etc. The phenomenon of tailgating is also common in subways and trains.

Case scenarios

TrueView Tailgating® detects if more than one person passes under the camera during a time interval which is configured from within the application. If more than one person is detected, an alarm is triggered and appropriate action can be taken.

Fully embedded

TrueView Tailgating® detects if more than one person passes under the camera during a time interval which is configured from within the application. If more than one person is detected, an alarm is triggered and appropriate action can be taken.